LO4: How audiences will be targeted

How audiences will be targeted, ideas for ADVERTISING AND MARKETING to find the USP of the project.

In order to reach the intended target audience the app will be advertised and marketed in several wats. The main way in which it would be advertised is through social media. In this modern age a high social media profile is invaluable when promoting a business or product. Therefore it would be beneficial to create a social page on each of the main channels such as facebook, instagram and twitter. From this promotional material can be uploaded and easily distributed to a large number of people. Furthermore, this method of adversing is free of cost making it extremely effective and beneficial for the company. Alternatively, there can also be paid promotions within these sites. This means below the line marketing methods could be used. For a small fee the page can be promoted to users interested in the topic or to a specific age range, location and gender of the target audience. The development of web3.0 has allowed such advancements and means that the app could be directly targeted at its intended user base. To further enhance this, giveaways and prizes could be implemented, this is a well proven technique which is successful at increasing a social media following and engaging with large numbers of potential users. Another way in which this could be utilized is through collaborating with another company. For example if a company was to sponsor the giveaway it would receive potential new customers which have came from the app and the app would also likely receive new users which have came from the sponsor, making it mutually beneficial for both and further broadening its reach.

Furthermore, the app would be marketed and advertised within the brands magazine. The ability to use the larger structure of the brand and horizontal integration would mean that by advertising via the magazine it is a cheap, readily available and effective method of marketing. Furthermore, it directly targets the specific audience for the app, which would dramatically improve its success of gaining users, with magazine also being distributed to a large volume of people/ potential users.