LO2 Evolution of the marketplace in your sector

POST FIVE: LO2 Evolution of the marketplace in your sector
How have large, traditional media corporations evolved to meet the changes required of converging media markets (e.g. black box, VoD)? Esnure you then explain how this evolution will impact on your proposal / product idea.

Large traditional media corporations are constantly evolving and changing to meet the changes  required by converging media markets. The rise of VOD services such as Netlifx and PrimeVideo has seen a decline in the once traditional way of accessing media products. The ability for users to access media as and when they require due to the new possibilities introduced by these services ultimately resulted in a decline in popularity of scheduled live tv. Subsequently, it can be seen that those producing and distributing content via live television changed and adapted due to the convergence of media and technologies, and its ability for media to now be accessed anytime, anywhere via such blackbox devices as smartphones. This resulted in media corporations such as Channel 4, ITV and the BCC putting a bigger focus the development of their VOD services and even transiting some channels to solely being online. One key example of the would be the channel BBC 3, in recent years it was decided that this channel would no longer run due to falling viewing figures of the channel, not making it beneficial to be run on tv. Therefore, it was transitioned to the BBC's video on demand service, BBC iplayer.

This change in how people access information will also have an impact on my proposal/ planned idea. One such example would be the map/ route functions of the app. Traditionally, maps would be accessed by traditional methods such as map books or print outs. However the development of the web soon irradiated the need for large impractical map books. And this saw the rise of things such as google and bing maps which were readily available maps which could be accessed online. To further this development the introduction of converging technologies meant that this soon transitioned to smart phones, as their cellular connectivity meant they could have internet acces anytime at any place and therefore access maps could be easily and quickly accessed. This impacts my proposal because it means that app is no longer restricted to things such as a hardwired computer connection, or large and cumbersome papers meaning it can be portable and suits the adventurous and rural lifestyle of the intended user base.