Explain the changing media marketplace and how this has provided the opportunity for the proposed new product.
What is the marketplace you are working in? Is it education? Is it video games? What new organisations in the sector have emerged and how has this created opportunities for new product developments that make your product possible.
ADD TO MERIT FROM LO1 AS M1 CROSSES LO1 and LO2:
How have changing cross industry relationship opportunities have been generated owing to technological convergence, Web 2.0 and Web 3.0 and how does this link to your product?
The media marketplace is constantly changing and adapting to suit the ever changing needs of the costumers and those interacting with such medias. These changes come as a result of several different changes and advancements ranging from changes in the marketing itself to how we now consume and access media. Most noticeably, the development of black box devices and the convergence of technology has impacted my proposal. Previously media was confined to the limited number of ways and devices in which it could be accessed. However, now the rapid development of blackbox devices means such devices as smartphones broaden the marketplace with the ability for new features to make accessing and interacting with media easier and quicker. This stage of interactivity is now what is resulting in the change from web 2.0 to web 3.0. This impacts on my proposed product in a both positive and negative way. The rise of web 3.0 and new technological apps/ features could be seen to saturate the market. Therefore this would mean that my app would have to be initiative, original and creative in order to stand out from the vast amount of other apps on the market, as in recent years it is becoming easier and easier for people to create and develop apps which are then distributed on app stores. However these developments in the media market place can digital sector could also be advantageous to my proposal. Previously, marketing methods were predominately above the line which targeted mass audiences, with things such as print adverts and tv/ radio promotional adverts. This is largely as a result of web 2.0 being present. However, now due to the changes in how media is accessed and the development of the market place is is seen that we have transitioned to now web 3.0. This is beneficial to my proposal as it better suits interactivity and ultimately better marketing methods that target users individually. The ability to better utilize these below the lie marketing methods would mean my proposed app could be marketing directly to its intended user base with ads being suggested that directly appeal and enrage to them.
The marketplace i will be working in is health/ social sector of apps. New organisations such as ...................??????
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