LO4: Channels of distribution

POST NINE: LO4 CHANNELS OF DISTRIBUTION
The proposed app will be distributed in several ways. As a result of the development of web 2.0 it means the app can be download in any location due to the interactive web enabling this. Most commonly, this will be done via a smart phone or similar device, again which has arose due to the convergence of technologies into a singular black box device.

The main distribution channels intended for my app would include the two main distribution chains, Apples 'Appstore and Androids 'Playstore'. This covers the majority of users of blackbox devices as these are the two leading companies in the device industry. Furthermore, the ease of accessibly to such distribution channels for users fits with the ideas of a 'global village' as it means the applications can be connected, dowloaded and shared with distance being of no issue, further broadening the potential user base for the app. These distribution channels are a good idea as they are the leading ones, meaning the majority of users would be using such devices and therefore reasoning why distribute is focused on these two main areas.

Due to the app being part of a preexisting brand which diversifies to magazine production i also plan to use this as a distribution channel. It would be marketed and advertised within the brands magazine. The ability to use the larger structure of the brand and horizontal integration would mean that by advertising via the magazine it is a cheap, readily available and effective method of marketing. Furthermore, it directly targets the specific audience for the app, which would dramatically improve its success of gaining users, with magazine also being distributed to a large volume of people/ potential users. Similarly, to reach a large number of people with the marketing of  the product and a method that is also cheap if not free,would be marketing via social media. Social channels such as Facebook, Instagram and Twitter allow you to easily set up a page free of charge whereby you can upload and distribute promotional material to market the product. Techniques such as providing giveaways and prizes would also prove highly successful in drawing in new users.